Rich Brian, formerly Rich Chigga and 88Risings breakout star, has proved he is more than capable of making an enticing debut.
The immature fun of tracks like ‘Dat $tick’ and ‘Gospel’ is unfortunately gone, but his name change clearly shows his more mature direction, which is shown excellently on this album.
That’s not to say there are no bangers, ‘Chaos’, ‘Kitty’, and ‘Trespass’ are just some of the bragadocious, infectious tracks on this album which will most definitely hype you up. But the album shines most with its more reflective and self aware moments, the opening track speaks on how he’s the ‘stereotype’, who stresses over not getting Straight A’s, and how he’s doing it for the kids that look like him.
‘Occupied’ has a nasty, menacing trap beat that clearly shows his evolution. Whereas songs like ‘Cold’ sound heavily inspired by Kid Cudi’s ‘Man On The Moon’, and these influences help him shine. Tracks like ‘See Me’ capture the sound of youth and innocence, in fact the album is really about a young boy finding him self in his new found fame. And when Brian gets on his ‘Mac Demarco shit’ on love songs like ‘Glow Like Dat’, he definitely has our attention.
The smooth, silky production is most definitely a strong point, and Brian’s personality shines through with his catchy hooks. The features are a little one dimensional, Offset delivers, whereas 88Rising’s Joji sounds as uninspired as ever. But luckily, no tracks overstay their welcome, and Brian is always the main star.
The album is a little confused as to whether it wants to be ignorant, or aware, and at points, it becomes a little repetitive in terms of subject matter and flows, but the production switches up enough for Chigga to ride the beats with confidence.
Many thought, in the era of ‘meme rap’ that there was no place for a teenager with an offensive stage name, but this album will likely let people know he’s grown passed this. We get a lot more sense of his backstory and personality on this album. He’s no longer just flexing on Hip-Hop culture, he’s found his place.